After a year of intense effort to sustain existing business while engaging new paths of growth, the group strategy-based acquisition of existing brands to reinforce them was validated with one of its biggest assets sales to date.
End of 2022, the whole “Health Vertical Portfolio” was sold to a global health services provider covering a large range of products for pharmacists, doctors, hospital, and final consumers. The sales deal covered the whole Vita Family, both with the successfully relaunch medias brands such as Vitamag, Vita-OTC and Vit@Express as well as emerging services (Vitam TV, DOOH Screen Services) or proprietary brands acquired in 2019 still not relaunched (VitaTip, VitaNews). In the health sector, Verticalizer still holds a strong position in the field of alternative medicine, with both a bilingual print consumer title and B2B digital services.

In October 2021, we celebrated the 8th year of existence of Journal L’Ajoie, the one and only weekly newspaper covering this beautiful district, part of the Jura region in Switzerland. Since its acquisition by Verticalizer at the end of 2017, the paper has grown its subscribers base by 20%, launched a free monthly magazine and a local TV station distributed all across Switzerland.

Verticalizer has now the full ownership of the Vita Family, with its consumer brands Vitamag® and Vitatip, as well as it’s B2B media VitaOTC®, VitaExpress et VitaNews, as the only health focused groups with neutrally certified audiences and nation-wide services. While keeping the DNA that ensured their respective success, each brand has benefited from an important investment in design, editorial and cross media presences to ensure present relevance and future. (More info DE – FR)

The challenge of the third quarter is to consolidate all current operations in a complex context, while keeping our pace of growth by following our plan of development and keeping eyes open for relevant acquisitions. More good news to follow ; )

Verticalizer starts in 3rd year of existence with a great confidence in the future of relevant media with targeted quality content. Our focus for 2020 is on health information, local news and professional media. Since March, our Jura based subsidiary has been expanding to sell the advertising inventory of other local media in the region.

Our vision is to serve a vertical, topical or local, with every relevant extension of the brand and the content. To complement it’s paying premium version, the Journal L’Ajoie created a free monthly magazine and a local TV station. On Swisscom IPTV (#70) and some local cable operators, Ajoie TV is a unique window for locals to be informed and for the whole of Switzerland to discover on the beautiful Ajoie region.

“Le Journal Des Thérapeutes” is launched in French and German, delivered monthly to all professional active in the Swiss alternative medicines, with 15’000 subscribers and massive opening rates (28 to 39%).

Relaunch of Journal L’Ajoie as weekly regional newspaper, with a real increased in paying subscribers, and brand extension with a strong digital presence (online, social media) with excellent reach and engagements stats

Launch of Grand Geneve TV, a cross-border regional 24/7 live TV channel, distributed in all Switzerland and cross platforms services. Launch for live TV in France planned of Q3-Q4 2019.

Preparation of the concept, early discussion with assets owner, consolidation of pre-own brands and D2C operations. Development and live testing of the WOMBOT as an automated tool for social content curation.